Chrysler Makes Big Splash with Lancia

Apr 8, 2010 by Transport

Chrysler was back at the 80^th Geneva International Motor Show showing off its new 300C, 300C Eco Style, their new PT Cruiser Couture Edition, their new Sebring Cabrio and the new Town and Country, but the biggest shock was that Chrysler was displaying its vehicles with Lancia vehicles. It is the first time that the two companies have displayed in one exhibition area, and apparently it was a way for the companies to move away from the traditional motor show stand and make a real splash. They wanted to show a symbolic representation of the future convergence of both brand names, which overall is pretty cool.

The idea is interesting and the actual execution was near flawless, but what is this going to mean for the future of the brands? The union of Chrysler and Lancia could mean an all-new entity with nigh limitless possibilities, but that could be a bit of a stretch if things don’t go as planned. The cool thing is that both companies are now committed to excellence and could very well be a great new start to a great new future – if they do what they say they’re going to do, that is.